Hello

Welcome to Pitcher Half Full. My name is Justine Pitcher, a Canadian visual designer. I’m an optimistic lover of technology, creative strategy and all things digital. I have twelve years of experience supporting the missions and fundraising efforts of nonprofits through curated storytelling, design and relationships.

Optimism by design + Strategic thinking + Creative execution

Partnerships

As a designer I see every client, brand and organization I work with as a partner. Here are just a few of the amazing groups I have had the pleasure of collaborating with over the years.

The Ottawa Cancer Foundation

Fight for the Cure Teamraiser

A new Teamraiser website that channels the spirit of determination and high-stakes competition, all in support of a deeply meaningful cause.

View Project

Save the Children Canada

WordPress website update

Advancing children’s rights around the world with a bold WordPress website update.

View Project

Screenshot of the homepage of the Save the Children Canada WordPress website, designed by Justine Pitcher

William Osler Health Foundation

WordPress site and donation form refresh

One of the most meaningful ways to support your community is by giving to the organizations that help keep us all healthy.

The William Osler Health Foundation sought to revamp and elevate its online presence with a refreshed website and an improved donor experience to better engage and support its community.

View Project

I’ll share a secret about good design:

solves a problem, stays timeless, generates emotion, takes a risk and leaves an impression

Justine Pitcher in a field, gently kissing the snout of her brown horse named Candy — Jessie Ann Photography

About me

My passion for design, art and technology began early. With dial-up internet, Photoshop 4.0, and FrontPage as my first tools, I spent early mornings teaching myself to build websites and edit images, often before the rest of the house had woken up. Those quiet hours laid the foundation for a career grounded in both creativity and technical skill.

Fast forward, I’ve spent over 15 years working across both digital and print, collaborating with nonprofits, individual clients and agencies from a wide range of industries. From designing large-scale websites and developing brands to breathing creative life into marketing campaigns, each project has been a balancing act between strategic clarity and visual impact. I’m especially drawn to work that’s people-centered and mission-driven, where design becomes a tool for connection and meaningful societal change.

My days move between pixels and rural living, balancing the rush of digital work with the steadiness of our family farm. Together, they shape how I create.

Contact Me

Hello

Partnerships

Portfolio highlights

The Ottawa Cancer Foundation

Fight for the Cure Teamraiser

Save the Children Canada

WordPress website update

William Osler Health Foundation

WordPress site and donation form refresh

About me