Case study

LS Tractor Canada

For over 10 years, I’ve served as the dedicated Canadian designer for LS Tractor’s monthly print advertising across a range of agricultural publications. These placements weren’t just about filling a page, they were about making sure the LS brand stood out with clarity, consistency and visual relevance to the season and the reader. Each month, I led the full creative direction for these ads, selecting imagery that reflected both the time of year and the hardworking spirit of LS customers.

The content strategy was dynamic, ads needed to flex around featured tractor models, time-sensitive promotions, warranty offerings and real-life appearances at farm shows across the country. I ensured each layout spoke clearly to the audience, emphasizing the right message at the right time without losing sight of brand consistency.

Collaboration with magazine vendors was also a key part of this work. I regularly liaised with their production teams to meet technical specs and implement any last-minute updates, ensuring the final printed result was polished and impactful.

Through this long-standing partnership, I helped position LS Tractor as a reliable, visible presence in the Canadian market, using thoughtful design to reflect their commitment to quality, power, and performance in every season.