Case study

Healing and hope for Children and their families

Campfire Circle is a child-focused organization that brings joy and healing to kids affected by cancer. When they approached us, their donation form was outdated and out of sync with the warmth and energy of their main site. I led the redesign of the form on the Engaging Networks platform, focusing on modernizing the look and improving usability across all devices.

I reimagined the user experience with accessibility and clarity at the forefront, optimizing button styles, colour contrast and typography for easier reading and interaction. Form fields were streamlined into a clean, one-per-line layout, creating a more scannable and mobile-friendly experience. By keeping everything on a single page we reduced donor drop-off and made the path to giving more intuitive.

Bright, cheerful branding carried over directly from the main site ensures a seamless visual transition for users, reinforcing trust and continuity. The header copy and background image areas were designed to be easily swappable, giving the Campfire Circle team the flexibility to tailor the form for specific campaigns without compromising design integrity.

Behind the scenes, the form is fully customizable and easily duplicated, allowing the organization to adapt it for a wide range of fundraising needs. The final product blends function and feeling; an engaging, accessible experience that supports the generosity of donors and the meaningful work Campfire Circle brings to life.