Case study

A new WordPress site and Donation Forms

William Osler Health System Foundation supports life-saving care across multiple hospital sites in the Greater Toronto Area, and their digital presence needed to reflect that critical mission. I led the full redesign of the Foundation’s WordPress website and matching donation forms, bringing a fresh, modern approach to both the visual design and user experience.

For the main site, the goal was to create a clean, professional and approachable interface that clearly communicates impact while remaining easy to navigate across devices. The updated design focuses on readability, visual clarity, and accessibility – helping users quickly find the information they need and understand the importance of giving. The new website required a flexible content structure to support a high volume of information. Key sections included blogs, news updates, media releases and an events section – were designed and built to be easily managed by the Osler team, ensuring updates could happen quickly and consistently. These content hubs were designed with clarity and hierarchy in mind, making it easy for the user to browse and digest.

On the donation form, I redesigned the layout and styling to align seamlessly with the new site, using Luminate Online as the platform that powers the donation forms. I implemented an overall stronger version of their brand playing with colour contrast, updated buttons and simplified the form field layout to improve usability across all screen sizes – especially mobile. Keeping the form to a single page helped reduce donor drop-off and made giving feel more immediate and intuitive.

The header content and imagery are now flexible in the donation form, giving the Osler team control to tailor each form for specific campaigns. The result is a donation experience that not only looks consistent with the main site, but also builds trust, removes friction and encourages generous action to a worthy community cause.